1. Filter coffee
If you are traditionally someone who enjoys a flat white, you’ll be more likely to try a filter coffee in 2024 than ever before. Why? Because customers are becoming more conscious of the amount of dairy and non-dairy products they are consuming daily. Filter coffee is also a very different drinking experience to a long black. Filter coffee is generally a lighter, more flavourful experience, and is the perfect coffee to enjoy over an extended period, from hot to cold.
2. Coffee cocktails
Coffee will be the shining star of bougie cocktails and mocktails. We’ve already started experimenting with these types of beverages, currently showcasing our signature drink, the Coffee Tonic, using our own tonic water, First Crack. Exploring how different coffee origins work with a variety of spirits will be fun project for us in 2024.
3. Cold brew concentrate
Cold brew has never been more popular and with a quality product it’s never been easier to make a more satisfying coffee at home. Sales of our cold brew concentrate has grown in the last twelve months as more people discover the convenience and versatility of this product. We predict most coffee loving households will always have box of cold brew concentrate in their fridge this year.
4. Pairing coffee with food
People understand the concept of pairing wine with food, so why not coffee? Each coffee origin, varietal and processing method offer a different and unique flavour profile, so it makes sense to explore how this can also enhance a dining experience. This is something we hope to explore further in 2024.
5. Roasting small batches
With the advancement in technology of small roasting machines, it’s becoming easier to purchase small quantities of high-end beans to roast in small batches for retail sale. Even though these beans will hit a higher price point for customers, they will provide a great opportunity for customers to enjoy more variety and experience quality higher point speciality beans.